'Casablanca' is a rich berry toned red with plum like undertones. The colour is mesmerising. Whilst the finish of this lipstick is matte, it does have a rather glossy sheen to it which brings a nice moisture to its formula. The formula itself is packed with lots of nourishing oils such as Jojoba and Avocado to ensure that the lipstick remains 'non-drying' and is rich with Shea Butter too. The pigmentation of these lipsticks are rather mind-blowing. The colours are sharp, bold and they apply evenly upon application. And because they are matte, these have a rather sturdy staying power. They sit themselves through four hours and a cup of tea easily. Whats more impressive is that this lipstick doesn't bleed. No lipstick stains on the glass you just drank from. And whilst this will need a top up every once in a while, its very nice for an evening out with friends. This is a shade that will truly make you smile. Its an early 2015 favourite.